Aditya Birla Recruitment 2023

Aditya Birla is seeking a detail-oriented and analytical individual to join our team as a Marketing Researcher. As a Marketing Researcher, you will play a crucial role in gathering and analyzing market data to support strategic marketing decisions. This role requires strong research skills, data analysis capabilities, and the ability to derive insights to drive business growth.

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Responsibilities:

1. Market Research: Conduct market research activities to gather data on consumer behavior, market trends, competitor analysis, and industry insights. Utilize various research methods such as surveys, interviews, focus groups, and data collection to gather relevant information. Analyze and interpret research findings to provide actionable insights to marketing teams.
2. Data Analysis: Analyze large datasets using statistical software and techniques to extract meaningful insights and identify patterns or trends. Present findings in a clear and concise manner through reports, charts, and presentations. Collaborate with cross-functional teams to provide data-driven recommendations for marketing strategies, product development, and customer segmentation.
3. Research Planning and Execution: Assist in the planning and execution of marketing research projects, including defining research objectives, designing questionnaires, managing data collection, and monitoring project timelines. Ensure research projects are conducted within budget and deliver accurate and timely results. Stay updated on the latest research methodologies and industry best practices.

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Requirements:

1. Analytical Skills: Strong analytical skills to collect, analyze, and interpret data from various sources. Proficiency in statistical analysis software (e.g., SPSS, SAS) and Microsoft Excel is essential. The ability to translate data into actionable insights to support marketing strategies is necessary.
2. Research Methodology: Knowledge of research methodologies, including survey design, data collection, and qualitative and quantitative analysis. Familiarity with market research tools and techniques will be advantageous.
3. Communication Skills: Excellent verbal and written communication skills to effectively present research findings and insights to diverse audiences. The ability to distill complex information into clear and concise reports and presentations is important.