eCommerce Marketing Executive

As an eCommerce Marketing Executive, you will play a crucial role in driving user acquisition and engagement for PhonePe's growing eCommerce ecosystem. You will be responsible for crafting compelling marketing campaigns, executing strategic initiatives, and analyzing data to optimize performance. You will work closely with cross-functional teams, including product, marketing, and technology, to ensure a seamless and impactful user experience.

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Responsibilities:

• Develop and implement data-driven marketing campaigns to acquire new users and drive engagement for PhonePe's eCommerce platform.
• Create and manage engaging content across various channels, including social media, email, and push notifications.
• Collaborate with product and design teams to understand user needs and preferences, and develop marketing strategies accordingly.
• Analyze marketing performance data and identify opportunities for improvement.
• Stay updated on the latest digital marketing trends and best practices.

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Skills:

• Strong understanding of digital marketing principles and best practices.
• Experience with social media marketing, email marketing, and content creation.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Data-driven approach and analytical skills.
• Passion for eCommerce and the digital payments industry.

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