Flipkart Recruitment 2024

As a Marketing Analyst, you'll be the secret weapon behind Flipkart's marketing campaigns, wielding the power of data to optimize performance and fuel market domination. You'll dive deep into customer behavior, competitor analysis, and campaign effectiveness, turning insights into tangible actions that resonate with millions.

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Responsibilities:

• Analyze marketing data across various channels (social media, email, website, etc.) to understand customer behavior and campaign performance.
• Identify trends and patterns, providing actionable insights to optimize campaigns and improve ROI.
• Develop and implement data-driven marketing strategies, aligned with brand goals and business objectives.
• Conduct competitor analysis to benchmark performance and identify potential opportunities.
• Create data visualizations and reports, effectively communicating complex information to stakeholders.
• Stay up-to-date with the latest marketing trends and technologies, recommending innovative solutions.
• Collaborate cross-functionally with marketing teams, product teams, and data engineers to ensure data-driven decision-making.

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Skills:

• Strong analytical and problem-solving skills, with a passion for digging into data.
• Proficiency in statistical analysis tools and techniques (e.g., R, Python, SQL).
• Excellent communication and presentation skills, conveying complex information clearly and concisely.
• Experience with marketing analytics platforms and data visualization tools (e.g., Google Analytics, Tableau).
• Understanding of e-commerce marketing principles and the Indian market landscape (preferred).
• Ability to work independently and as part of a team, thriving in a fast-paced environment.