PhonePe Recruitment 2023

A Lead Digital Media Planning professional is responsible for overseeing the planning and execution of digital media campaigns for clients. They work with clients to develop digital media strategies that align with their business objectives and lead a team of digital media planners to execute these strategies.

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Responsibilities:

1. Developing and executing digital media plans across various channels, including social media, display advertising, search engine marketing, and mobile marketing.
2. Working with clients to understand their business objectives and develop digital media strategies that align with these objectives.
3. Leading a team of digital media planners to execute digital media campaigns effectively and efficiently.
4. Managing relationships with vendors and media partners to negotiate rates and secure advertising inventory.
5. Analyzing campaign performance and making recommendations for optimization and improvement.
6. Staying up-to-date with digital media trends and technologies and sharing this knowledge with the team and clients.
7. Creating and delivering presentations to clients and other stakeholders to communicate campaign performance and insights.
8. Developing and managing budgets for digital media campaigns.

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Qualifications:

1. Strong leadership and management skills.
2. Excellent communication and interpersonal skills.
3. Knowledge of digital media planning and buying principles and techniques.
4. Experience with digital media platforms, including social media advertising, display advertising, and search engine marketing.
5. Proficient in using digital media planning and analytics tools, such as Google Analytics and Adobe Analytics.
6. Ability to analyze data and draw actionable insights to improve campaign performance.
7. Bachelor's degree in marketing, advertising, or a related field; some employers may require a master's degree.
8. Strong project management skills and the ability to manage multiple priorities.