Marketing Analyst

As a Marketing Analyst at Zomato, you'll play a crucial role in uncovering valuable insights from customer data. You'll analyze marketing campaign performance, understand customer behavior and preferences, and translate your findings into actionable strategies that drive growth and engagement.

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Responsibilities:

• Design and execute marketing research initiatives to gather customer data and understand their needs and preferences.
• Analyze marketing campaign performance across various channels (online, offline, social media) to assess effectiveness and identify areas for improvement.
• Develop data-driven recommendations for optimizing marketing campaigns and strategies for maximum impact.
• Collaborate with cross-functional teams (marketing, product, sales) to translate insights into actionable strategies.
• Stay up-to-date with the latest marketing trends and analytics tools.

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Skills:

• Strong analytical and problem-solving skills with a keen eye for detail.
• Proficiency in data analysis tools and techniques (e.g., SQL, Excel, Python).
• Excellent communication and presentation skills to effectively communicate insights to stakeholders.
• Ability to work independently and as part of a team.
• Passion for the food industry and a deep understanding of customer behavior.

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