Ekart Recruitment 2023

As a Marketing Research Analyst at Ekart, your main responsibility would be to gather and analyze data to support marketing strategies and decision-making processes. Here are some key responsibilities and qualifications often associated with the role of a Marketing Research Analyst:

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Responsibilities:

1. Conducting market research to identify industry trends, customer preferences, and competitive landscape.
2. Collecting and analyzing data through surveys, interviews, focus groups, and other research methods.
3. Interpreting and summarizing research findings to provide actionable insights and recommendations.
4. Developing research reports and presentations to communicate findings to stakeholders.
5. Monitoring and evaluating the effectiveness of marketing campaigns and initiatives.
6. Collaborating with cross-functional teams to support product development and marketing strategies.
7. Utilizing statistical techniques and software tools to analyze and interpret data.
8. Staying updated on market research methodologies, tools, and industry trends.
9. Assisting in the development of marketing strategies based on consumer insights.
10. Adhering to research ethics and ensuring data privacy and confidentiality.

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Qualifications:

1. Bachelor's degree in Marketing, Market Research, Business Administration, or a related field.
2. Prior experience in market research or a similar role is preferred.
3. Strong analytical skills and ability to interpret data to derive meaningful insights.
4. Proficiency in using statistical analysis software and tools (e.g., SPSS, Excel, etc.).
5. Excellent written and verbal communication skills to present research findings effectively.
6. Attention to detail and accuracy in data collection, analysis, and reporting.
7. Knowledge of market research methodologies and techniques.
8. Familiarity with data visualization and reporting tools.
9. Ability to work independently and manage multiple projects simultaneously.
10. Strong problem-solving skills and critical thinking ability.