Phonepe Job Vacancy

As our Marketing Manager, you will play a pivotal role in crafting and executing impactful marketing campaigns that drive brand awareness, user acquisition, and engagement. You will be responsible for developing and implementing strategic initiatives across multiple channels, including digital, social media, performance marketing, and offline activations.

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Responsibilities:

• Develop and execute comprehensive marketing campaigns across various channels, aligned with PhonePe's overall business objectives.
• Conduct market research, analyze data, and identify key audience segments to inform marketing strategies.
• Manage and collaborate with external agencies and vendors to ensure on-time, high-quality campaign delivery.
• Create engaging content (text, video, etc.) that resonates with target audiences and amplifies brand messaging.
• Track campaign performance, measure results, and provide data-driven insights for continuous improvement.
• Stay abreast of industry trends and adapt marketing strategies to changing market dynamics.
• Contribute to the development and execution of PhonePe's broader brand strategy.

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Skills:

• Proven experience in marketing management, preferably within the fintech or e-commerce industry.
• Strong understanding of digital marketing channels and best practices.
• Excellent analytical and data-driven decision-making skills.
• Ability to develop and manage marketing budgets effectively.
• Creative flair and passion for crafting compelling brand stories.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficient in MS Office Suite and marketing automation tools.

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