PhonePe Recruitment 2023

As a Content Marketing Manager, your primary responsibility will be to develop and execute content marketing strategies that align with the organization's goals and objectives. You will play a crucial role in creating compelling and relevant content to attract and engage target audiences, drive brand awareness, and support lead-generation efforts. Your ability to develop and distribute high-quality content across various channels, analyze content performance, and collaborate with cross-functional teams will be essential for success in this role.

PhonePe Careers

Responsibilities:

1. Content Strategy Development:
   • Develop and implement a comprehensive content marketing strategy aligned with marketing goals and target audience.
   • Conduct audience research and competitor analysis to identify content opportunities.
   • Define content themes, topics, and formats based on customer personas and buyer's journey.
   • Establish content distribution channels and optimize for maximum reach and engagement.
   • Stay updated on industry trends and emerging content marketing practices.
2. Content Creation and Curation:
   • Create high-quality, engaging, and SEO-friendly content, including blog posts, articles, ebooks, whitepapers, infographics, videos, and social media posts.
   • Collaborate with subject matter experts, copywriters, and designers to develop content assets.
   • Curate relevant and valuable content from internal and external sources.
   • Ensure consistency in tone, style, and messaging across all content.
3. Content Distribution and Promotion:
   • Develop and execute content distribution plans to maximize content reach and visibility.
   • Leverage various channels, including website, blog, social media, email, and third-party platforms, to distribute content effectively.
   • Optimize content for search engines and implement SEO best practices.
   • Utilize paid advertising and promotional strategies to amplify content reach.
   • Monitor content performance, engagement metrics, and user feedback.
4. Lead Generation and Conversion:
   • Develop content assets and campaigns to support lead-generation efforts.
   • Implement lead capture mechanisms and optimize landing pages and forms for conversions.
   • Collaborate with marketing automation and CRM teams to nurture leads through targeted content.
   • Analyze the content impact on lead generation and conversion rates.
   • Collaborate with sales and marketing teams to align content with sales funnel stages.
5. Analytics and Reporting:
   • Track and analyze content performance using web analytics tools, social media analytics, and other relevant platforms.
   • Generate reports on key content metrics, such as traffic, engagement, and conversion.
   • Provide insights and recommendations for content optimization and improvement.
   • Monitor industry benchmarks and content marketing trends.