Tata Steel Recruitment 2024

As a Senior Marketing Associate at Tata Steel, you'll be the strategic architect, the creative catalyst, and the results champion driving Tata Steel's brand forward. You'll develop and execute impactful marketing campaigns across diverse channels, analyze market trends, and play a crucial role in strengthening Tata Steel's position as a leader in the sustainable steel industry.

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Responsibilities:

• Strategic Visionary: Analyze market trends, competitor activities, and customer needs to develop strategic marketing plans and campaigns aligned with Tata Steel's overall vision.
• Creative Catalyst: Conceptualize and execute engaging marketing campaigns across various channels, including digital, print, and event marketing.
• Content Maestro: Craft compelling written and visual content that resonates with target audiences and effectively communicates Tata Steel's brand message.
• Data Detective: Analyze marketing campaign performance, track key metrics, and adapt strategies for continuous improvement and optimization.
• Channel Guru: Manage and leverage various marketing channels, including social media, email marketing, and SEO, to maximize reach and engagement.
• Project Champion: Take ownership of marketing projects, manage budgets, and collaborate effectively with internal and external stakeholders to ensure successful execution.

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Skills:

• Bachelor's degree in Marketing, Communication, or a related field (5+ years of experience in marketing required).
• Strong analytical and problem-solving skills, identifying marketing challenges and developing effective solutions.
• Excellent communication and interpersonal skills, collaborating effectively with diverse teams and articulating ideas clearly and concisely.
• Creativity and storytelling ability, crafting compelling marketing campaigns that resonate with target audiences.
• Proficiency in marketing tools and analytics platforms, including social media management, email marketing software, and data analysis tools.
• Understanding of the steel industry and current market trends is a plus.