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As a Marketing Research Analyst, you will be a key member of the Marketing team, playing a vital role in gathering, analyzing, and interpreting market research data to inform strategic decision-making. You will be responsible for conducting various research projects, identifying trends, and providing actionable insights that drive marketing campaigns and business initiatives.

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Responsibilities:

• Conduct market research studies using quantitative and qualitative methodologies (e.g., surveys, interviews, focus groups)
• Analyze data from various sources (e.g., internal databases, market research reports, social media) to identify trends, customer preferences, and market opportunities
• Develop and present clear, concise, and compelling reports and presentations to communicate research findings and recommendations to stakeholders
• Stay up-to-date on the latest marketing trends and research methodologies
• Collaborate with cross-functional teams (e.g., marketing, product, sales) to ensure research findings are effectively integrated into various initiatives

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Skills:

• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
• Experience with data analysis tools (e.g., SPSS, R) a plus

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