Zomato Recruitment 2024

As a Marketing Research Analyst at Zomato, you will play a crucial role in shaping the company's marketing strategies and identifying new growth opportunities. You will be responsible for conducting in-depth research and providing insights that will guide decision-making processes.

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Responsibilities:

1. Conduct market research: Your main responsibility will be to gather and analyze data on market trends, consumer preferences, and competitor strategies. You will use various research methods, such as surveys, focus groups, and data mining, to collect relevant information.

2. Provide insights: Once you have collected and analyzed the data, you will be responsible for presenting your findings to the marketing team. Your insights will help them make informed decisions about product positioning, pricing, and promotional strategies.

3. Monitor and track campaigns: In addition to conducting research, you will also be responsible for monitoring the performance of marketing campaigns. You will track key metrics and provide regular reports to the marketing team to help them understand the effectiveness of their strategies.

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Skills:

1. Analytical mindset: To excel in this role, you must have a strong analytical mindset and a passion for data. You should be able to interpret complex data and draw meaningful insights from it.

2. Attention to detail: As a Marketing Research Analyst, you will be dealing with large amounts of data. It is crucial to have a keen eye for detail to ensure the accuracy and reliability of your findings.

3. Communication skills: You will be expected to present your findings to the marketing team in a clear and concise manner. Strong communication skills are essential to convey complex data in an understandable way.